A small studio · Pacific Northwest · Est. 2026
We're a small studio that runs the marketing operations side of your Shopify store. Product page rewrites, email and SMS flow copy, AI lifestyle imagery, monthly trend briefs, competitor scans. One batch lands every Friday, summarized in a single email. You approve everything before anything goes live.
No call. No deck. A real audit of your store, emailed in about a minute.
A real teardown of your store from our live engine. Emailed in about a minute. No call.
Flat monthly, no contract. Your first batch lands in your dashboard within days. You approve before anything publishes.
One focused batch every Friday + monthly briefings. You approve, we publish.
Categories we work with. If you make something tangible on Shopify, from your first $50k to eight figures, we're built for you.
What lands in your shopify admin
Big agencies sell you a roadmap and bill you for the meeting that produced it. We ship one focused batch every Friday. One thing to review, one approval, with a recap of what shipped, what moved, and what's queued. Your first weeks are front-loaded to hit the biggest wins fast.
In every Friday batch
The week's product pages with the most to gain: new title, body, and four benefit bullets that read like real benefits, not a spec dump. Every word is yours to edit; approved copy is pushed to your Shopify admin shortly after you approve.
A flow rewrite. Abandoned cart first, then welcome, post-purchase, win-back as the weeks go. The fastest compounding revenue at your size. We write it; you paste it in (or share a key and we place it). Setup steps included.
AI imagery (made from your own photo, product preserved) on the frequency you set, plus product picks and homepage & collection copy (kept stable, not churned weekly). You approve each one.
Monthly
Plain-English readout: what shipped, what actually moved, and what to ship next. No 14-slide deck. Just the real numbers, straight, and the next four weeks queued.
What to push, what to bundle, what to quietly retire, chosen from your real catalogue, not invented. The month's merchandising priorities in plain language.
A directional read on where your category's heading (considered judgment, not scraped stats), plus a quiet teardown of your top three competitors built from their real public catalogue + pricing. Lands mid-month so it isn't piled on the 1st.
Everything in the $497
Every line below is real work we produce on its cadence. The tag on each says exactly what happens to it, so you know before you pay. The high-impact changes we push to your store ourselves; the rest lands ready for one-click approval. None of it is a slide deck. Lift ranges come from Baymard, Klaviyo, and published Shopify Plus case studies; real outcomes vary by your baseline, category, and audience.
New to some of these terms? Plain-English glossary →
Applied we push it to your store when you approve.
Draft we make it; it lands ready for you to approve or place.
Advice we tell you the exact change to make.
Briefing decision intelligence, in plain language.
⊕ needs something you control (email/SMS tool, Google Analytics, competitor list). We hand it over and tell you exactly how; share a key and we set it up.
The thing that moves conversion the most, the fastest.
AppliedTitle + body rewrite
Benefit-first title, scannable body, four bullets.
AdviceHero + gallery layout
Reorder for above-the-fold clarity, mobile-first.
AppliedAlt text + SEO, applied
Page title, meta description, and image alt text. Pushed to your Shopify when you approve.
DraftSize guide / fit / FAQ block
The questions buyers ask right before bouncing.
AdviceReviews widget tuning
Surface count + stars above fold; cluster by use case.
AdviceBundle / upsell module
Smart cross-sell tied to the PDP, not a sidebar.
Because tired photos are the fastest way to lose a sale.
DraftAI lifestyle generation
On-brand AI images for products short on photography.
DraftDetail / scale shots
Hands holding it, packaging, context, true colour.
DraftHero banner refresh
Seasonal hero, A/B-tested against the current one.
DraftSocial-ready imagery
The same on-brand images, yours to reuse on social and ads.
The owned-channel work that compounds without ad spend. ⊕ Share a Klaviyo key and, on your approval, we drop each flow into your Klaviyo as a ready-to-use template you switch on. No key, or another tool? You get the copy plus step-by-step setup instructions to paste it in yourself.
DraftWelcome series rewrite
3–5 emails that turn signup into first order.
DraftAbandoned cart sequence
Three-touch flow, subject A/B, timing tuned to your data.
DraftPost-purchase + review request
Day-1, day-14, day-30 sequence to drive repeat + reviews.
DraftWin-back flow
Recover 60-day-inactive buyers with the right offer.
DraftBrowse-abandonment
Triggered on PDP view, no add-to-cart, no purchase in 24h.
DraftSMS welcome + cart
If you have SMS opt-ins; if not we'll set the capture up.
Everything outside the product page that still earns the sale.
DraftHomepage above-the-fold
Hero copy, value-prop, primary CTA, mobile-first.
DraftCollection page hero + copy
Tells the story, sets expectation, sorts by intent.
AdviceSearch + filter UX
Using existing apps; cleaner facet logic + empty states.
DraftCheckout micro-copy
Tip/note fields, shipping promises, ship-pay placement.
DraftTrust block + policy pages
Shipping, returns, FAQ in plain language, not legalese.
Pivot point at month 4: the work shifts from changes to tests. ⊕ We design the statistically-sound test + write the variant, and set it up for you in your testing tool if you share access, or you set it up from our instructions. It runs and measures in that tool; we don't fake results.
AppliedPDP copy A/B
Headline + benefit-bullet variants, statistically tested.
AdvicePricing display tests
Anchor pricing, per-unit, subscription save-percent.
AdviceFree-shipping threshold
Find the AOV cliff. Surprisingly large impact.
AdviceEmail subject + send-time
Per-flow; learns the times your buyers actually open.
Monthly inputs into your decisions, not strategy decks. ⊕ Competitor scan needs your competitor list (set at onboarding); conversion in the numbers readout needs Google Analytics connected. Without it, the readout reports real sales activity only, never guessed.
BriefingTrend briefing
What's moving in your category, with 3 concrete leans.
BriefingCompetitor scan
3 competitors, new launches, pricing, copy shifts.
BriefingProduct recommendation
Which products to push this month + bundle ideas.
BriefingMonthly numbers readout
Plain-English: what shipped, what moved, what's next.
BriefingSeasonal campaign plan
BFCM, spring launch, back-to-school. Plan + assets.
BriefingAnnual brand-voice audit
Year-one review of voice consistency across surfaces.
Note on numbers. Lift ranges are pulled from published industry research (Baymard Institute, Klaviyo benchmarks, Shopify Plus case studies) for stores in the $50k–$1M annual revenue band. They're typical, not guaranteed. Your store's baseline matters most. A store already at 4% PDP conversion has less room to lift than one at 1.2%. We'll set expectations honestly during your audit, before you sign up.
Specimens from a sample month
Pulled from our sample paid month for Pine & Plot, one of the fictional brands we built to demonstrate the work (the same shape applies if you sell coffee, candles, apparel, beauty, or anything else tangible on Shopify). Each fragment below is a snippet. The full sample has the rest.
"This is a marble queen pothos in a 4 inch pot. Easy to care for. Likes medium light…"
marble queen pothos · the houseplant for people who travel
The Marble Queen is the most forgiving pothos we grow. White-and-green variegation, trailing vines that hit three to four feet within a year…
"Single-herb framing is reading stronger than blend framing."
Directionally, single-ingredient apothecary positioning looks well-aligned with where the category is heading. Pine & Plot is positioned for this. The Cedar Hydrosol's "just cedar and water" framing is the right instinct. Spread it to other PDPs.
honeybloombotanicals.com
Their public catalogue lists an "add the care kit" cart add-on alongside plant SKUs. Pine & Plot could borrow this with Beeswax Lip Balm or Trail Tea pairings.
A weekly batch + monthly briefings. ~8 minute read.
All numbers above are illustrative, for a fictional brand. Your live readout shows real Shopify sales activity only. Conversion rate and sessions are added once you connect Google Analytics, and are never guessed.
Drag to compare
A real product photo, enhanced. We kept the exact bottle, label and pump, then rebuilt everything around it. Same on the copy, the page, the flows.
A real product page, before & after
Home / Kitchen
$12.00
Dish soap in an amber bottle. 16 oz. Removes grease. Has a pump.
Refillable · plant-based
$12.00
Plant-based, grease-cutting, gentle on hands, in an amber bottle that earns its spot by the tap. One pump does a sink.
Same product, same price. The photo, the copy, the layout, all rebuilt. Drag the divider.
What you get in year one
One price. No tiers.
Everything from the weekly batch. One Shopify store. Cancel from your Stripe billing portal any time, no email required.
No contract. No call. No "let's circle back next quarter."
The studio
Moss & Tomatoes is a studio of Werner Ventures LLC, operated from the Olympic Peninsula in Washington. We're built to run marketing operations for a small number of Shopify brands at a time, never more than we can ship for, weekly, without missing.
We're new. We won't pretend otherwise. What we have is a sharp process, real published research backing every recommendation (Baymard, Klaviyo, Shopify Plus case studies), and a flat $497 price that's low enough you can try us for a month and decide on actual evidence, not a sales pitch.
If you sell real products on Shopify and you'd rather have someone else shipping marketing fixes every week than carry that work yourself, we're built for you. Doing $50k a year or eight figures, the weekly work is the same and the price is the same. Bigger catalogue just means more to sharpen.
Common questions
Not ready yet?
Drop your store URL. We read your public product catalogue, rewrite your weakest product page, and name the conversion leaks we find. Real output from the same engine our customers get. It takes about a minute and we email you the link. No pitch, no call.